How to Apply Various SEO Techniques to Increase Your Website Visibility

As important it is for businesses to attract customers, in the same way it is imperative for a website to attract visitors. To become popular online a website has to lure more visitors and increase its online traffic. To become popular and bring your website to the top of the search engines results page, you will have to apply some SEO techniques to your website:

1. For a website to attract more visitors, it is very vital for it to be user-friendly. It has to be friendly for search engine spiders as well as search engine users. For this the website should be optimized properly. Use more text and fewer images and even if you do give them descriptive ALT tags. Avoid using a lot of flash as it may decrease your page load time.
2. Create a list of keywords and key phrases that is most relevant to the content in your website. Select the keywords that are most popular and through which your users can find you easily. You can also undergo a competitive analysis to find out the keywords that are used by your competitors and accordingly decide upon your keywords. There are many tools available online that can help you select keywords for your site for free like Google AdWords, Keyword Tracker, etc.
3. Your website has to have a good navigation. This is important so that your visitors do not get confused and can tour through your site easily. Insert the links of important pages like About Us, Home, etc. on every page. You can also use bread crumbs for the users to return to the page they want to without much clicking.
4. Make use of Meta tags on each page and write a brief description about it. Search engines see these Meta tags to know about the page and thus these Meta tags help in crawling the website and indexing it. Meta tags appear in the search engine results page below the title. This helps the search engine users to details about your site.
5. And finally, the content is what takes all the focus. It is very important to add appropriate and content in your website which is fresh and informative. Search engine spiders and users keep looking for more and more new content to store in their database, so include content that describes your website, its products and services appropriately.